Pelikan, a company of long-standing tradition, has been making history for 180 years now. On 28 April 1838, with the release of the first price list for his paint factory, the chemist Carl Hornemann laid the foundation for the success of this world renowned traditional company from Hanover, Germany. The Pelikan brand tells an entire story, compressed into a single sign. It is the story of the mother pelican’s love and affection for her chick, which, as we know, will one day open its wings and fly. Thus the Pelikan brand, from its beginnings right down to today, can be understood as being symbolic of the success story of this old-established German company, a company of global importance.